One of the most accepted methods of reaching out to an expectant mother
adoption is telling your story in your parent profile. It’s a very effective
method, but it’s not the best. The very best method is through a
video profile. The use of a video profile can create a more immediate
and emotional connection – and that’s exactly what you are
attempting to accomplish. The presentation of your story through a combination
of photos and music gives an expectant mother a more complete picture
of who you are, what your life is like, and why you are looking to
adopt a child.
Don’t worry if you aren’t a videographer. In fact, in today’s
world of tech overload, you barely need to know how to operate a computer
to make a pretty stunning adoptive parent profile video. You can simply
access readily available tools like iMovie or Windows Movie Maker. It’s
never been quite so easy to put together an amazing short video.
Once you have your adoptive parent profile video completed, you want to
get it out there where an expectant mother can find it. The obvious choice
is to post it on YouTube. YouTube is one of the most popular and largest
search engines (second only to Google). This makes it an obvious choice
for where you should make your video available. That leads us to the next
issue: with more than four billion videos viewed every day on YouTube,
how do you make yours stand out?
Tips on How To Make Your Adoptive Parent Profile Video Stand Out:
- Keep it short. Individuals perusing online have notoriously short attention
spans. Your video’s purpose is to give viewers a glimpse into your
life – provide a picture of who you are. It’s supposed to
give them a starting point to imagine the type of parent you would be.
It’s not the place to share your entire life story. Keep your adoptive
parent profile video to 2-3 minutes maximum.
- Be careful when choosing photos to include in the video. The visual element
is the most important part of the project. You want every photo you include
to make an impact. Find photos that are simple and self-explanatory. It’s
best if they relate to your profile, tell a story, or present distinctive
elements of your personality. Generally speaking, casual shots and close-ups
are best. You also want them to look good and be recent. You want to present
yourself (through pictures) in the best light possible.
- Never overlook the importance of the “attention getter.” Put
the photos that are the most interesting at the beginning. Get ahold of
your viewer right away with a surprising detail, unexpected pose or an
interesting montage of photos. You want to come off as warm and welcoming
– that typically means throwing any worries about “looking
silly” out the window. Look at the creation of your profile video
as a chance to have some fun!
- Aim for light and breezy with a touch of “upbeat” and an underlying
energy. It sounds difficult, but there are a few simple techniques you
can include to produce the desired effect. Use short, fast edits –
they tend to increase engagement. Change photos approximately every three
seconds – this allows viewers enough time to take in the picture,
but avoids leaving them so long that they leave the video’s narrative
dragging. Keep the content of the video family centered. You want to appear
easy going and approachable. You want any expectant mothers who view your
profile video to respond by wanting to get to know you better.
- Use short captions – viewers click on videos because they want to
watch, not because they want to read.
- Choose background music carefully. It’s the best way to create the
mood you want for your video. Choose music that stays in the background.
You don’t want it to distract from the story you are trying to tell.
- Make the contact information ridiculously easy to find. You don’t
have to wait until the end of the video to provide the info needed to
get in touch. Include a call to action – request that interested
viewers get in touch and tell them how to do so. (Also include contact
information in the description of the video).
- Take advantage of keywords and tags. You don’t just rely on luck
to bring expectant mothers to view your profile video. Help them find
it by using the right keywords. Some obvious choices would be: adoption
video, adoption profile video, hoping to adopt, your name, your location,
etc. Most searches are specific to certain locales so make sure that you
include your location in the title of your video, the description of your
video, and in the meta tags.
- Aim for a wide distribution. YouTube is very effective, but it’s
not the be all and end all of video hosting sites. Once your video is
done and uploaded, link it to your online adoption profile, Facebook,
Pinterest, Twitter, website, blog, etc.
The creation of an adoption profile video can help capture your personality,
set yourself apart to expectant parents considering adoption, and keep
your information accessible to those who are interested. It provides you
with the chance to make an immediate impact on expectant mothers viewing
If you have questions regarding other aspects of adoption,
the adoption process or the creation of an adoption profile, we would love to assist you. Please
get in touch with Arizona Family Law Attorneys today so we can answer